Assignment #5- Analyzing an Advertisement
- Purpose- By having a man and a woman going into a club, they are trying to have people buy a Honda. They are able to get into the club because of how there car looks. It says it is a power of dreams, and a lot of people want to be rich and get the V.I.P. feeling.
- Audience- The target of the people that they are trying to get across to is a younger age of people. You can tell because a lot of people that are in there 20s go to clubs. This is showed across by the way the people look, and you can tell because there are people looking jealous at the car.
- Genre- A lot of people do not really look for car ads and would only be seen in a sport or car magazine. Therefore, we can tell that is it for a male to look at. It is hard to find out the genre and compare it to other Honda ads because the only ones to compare it to is a TV ad.
- Tone- With the colorful night life, with the text right above the car makes you have to look at the car. The car is he only one that is a red tone and it pops out at you.
I think that my peer does a great job explaining how the ad is targeting people in their 20s especially males by the scenery the ad uses and that the ad is a car ad. Also my peer does a great job explaining why the ad is created the way it is as well. However, I think they need to expand on the purpose on the ad because it seems a little bit confusing. She should talk more about how and why Honda wants more people to buy Honda. Also she should talk more about what evidence from the ad support the tone it has and its purpose.
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